Developing a production name
At first we needed a name for ourselves. Looking back at what our production we thought about things that is similar to the theme of the films we are about to create. I typed in 'fantasy words' online and found a website that has fantasy synonyms. The website is called thesaurus.com.
Noun for the word 'Fantasy' is imagination and dream, then I went through the list of synonyms:
Delusion
Fancy
Illusion
Nightmare
Reverie
Vision
These were the top 6 words that came up. At first I didn't understand what the word reverie means so I looked it up and found that it originates from an old french word. It is a state of dreamy meditation or fanciful musing. This word states what our production is about. It's fantasy, horror as if watching a dream. So, the director and I agreed Reverie Productions was going to be our production company.
We researched to see if Reverie Productions were taken and it was, but as their company is a mixture of films and videos they make, our brand would not be easily confused by their company. Our brand is solely based on dark fictional horror, whereas theirs is music videos, corporate videos, short/feature films, photography etc...
Audience
'Audience identification should start as early in the process as possible.
Who makes up your core audience? (A core audience might include one
or more niche audiences -- people with a unique shared interest or
preference). Is there a secondary audience that shares some of the same
interests as your core audience? Who are they?' - http://www.ipf.ca/downloads/IPF-MARKETING-GUIDE.pdf
Our target audience are teenagers and young adults who love the fantasy genre, but also love horror. People who are interested in the supernatural, who watch short films online.
Those who like to watch programmes such as Supernatural, Once Upon a Time, Witches of East End, Grimm are all targeted at young adults.
Our fans love to go to conventions such as London Film and Comic Con and MCM with their friends where they can dress up as their favourite character. Buys comics and collectibles from forbidden planet. Logs on to Twitter and Facebook more than 20 times a day and shares posts about what they have just watched. They like to watch the latest programme as son as it's out.
Logo
Taking from the chosen font and finding a suitable background we have photoshopped the company name and made it translucent so it stands out.
I found this image because it looks like clouds in the space amongst the stars which also looks quite dreamy, just like our company name. I thought the colour tone suited the Fables as they looked quite dark, mysterious and fantasy.
Webseries
Supernatural
Grimm
Once Upon a Time
Witches of East End
Our fans love to go to conventions such as London Film and Comic Con and MCM with their friends where they can dress up as their favourite character. Buys comics and collectibles from forbidden planet. Logs on to Twitter and Facebook more than 20 times a day and shares posts about what they have just watched. They like to watch the latest programme as son as it's out.
Logo
Taking from the chosen font and finding a suitable background we have photoshopped the company name and made it translucent so it stands out.
I found this image because it looks like clouds in the space amongst the stars which also looks quite dreamy, just like our company name. I thought the colour tone suited the Fables as they looked quite dark, mysterious and fantasy.
With the rapid increase of people watching online, web series are becoming the new way especially for independent filmmakers to create and show their work. For this reason we have chosen our series to be shown online. This is because 'Fables' are a series of short films that when combined together can become a series. Our audience will be those who spend a lot of time online using portable devices and constantly on the go, so will be easily accessible to watch online. Also for independent filmmakers, it's cheaper to get our films online as all we have to do is upload it.
Anyone but me
Produced by: Susan Miller & Tina Cesa Ward
Directed by: Tina Cesa Ward
Written by: Susan Miller & Tina Cesa Ward
One of the successful web series is Anyone but me written and produced by Susan Miller and Tina Cesa Ward. It is a series following the lives of a teenager lesbian couple who tries to keep their relationship together after being forced to moved by a fathers illness. We follow their struggles of being a lesbian when one of them establish new circles in a different environment from their previous home.
At a Raindance course, I have had a talk with Tina Cesa Ward about marketing and selling an indie web series.Thing I learn't from her is that she went onto group discussions online to find out about her target audience and to research more into the lives of being a lesbian, and the difficulties about their sexuality and confronting people about it, which was the topic of their production.
To target her audience and to build a fanbase:
'It is difficult and hard work but I spent as much time and effort to write back to fans everyday' - Tina Cesa Ward (2012)
Creating an online web series needs a lot of time and attention to listen to fans. I was told that they suggested asking the fans what they would like to see in the show so they can fell like they are involved with it rather than just watching the series.
Building a presence needs 'inbound marketing' techniques such as social media, content marketing, publicity and PR. Once the audience is coming to the website, it will need to connect to the audience and make them feel they are part of something unique. So being active and keeping the website updated, talking directly to the audience by getting them involved or blogging and vlogging the project will also keep the audience connected.
To build a large following we need to engage with many people as possible by creating content and maximising our profile in searches as possible.
Building a presence needs 'inbound marketing' techniques such as social media, content marketing, publicity and PR. Once the audience is coming to the website, it will need to connect to the audience and make them feel they are part of something unique. So being active and keeping the website updated, talking directly to the audience by getting them involved or blogging and vlogging the project will also keep the audience connected.
To build a large following we need to engage with many people as possible by creating content and maximising our profile in searches as possible.
So using social media such as creating a Facebook page and twitter account is a way of promoting the film and researching the topic and targeting the correct audience will help market the film also. In our case our film does not have a topic, only morals, so we will be targeting audience through the horror and fantasy genre.
Reverie Productions Facebook Site
This is the page where fans can get updates and follow what is happening with the production. We are able to attach a link to the kickstarter campaign so fans can get involved by sharing or funding the campaign. I will be constantly updating the page when things happen in the production.
'Your website is the showcase for your web series and the cornerstone for
all your marketing activities. '-http://www.ipf.ca/downloads/IPF-MARKETING-GUIDE.pdf
Even though we don't have our own website we will be using Vimeo to showcase our series. The is because the page has a professional, clean look and is amongst other creative
artists such as animators and filmmakers. It has a clear category when
searching for our series, so it stands out. There is also an option create channels
so our production company can create a variety of projects and separate them
into channels as if they were each series. If the web series get popular there
are no advertisements before the video, which can be irritating to the viewer
having to wait through the ads before the show. Not to mention the site does not compress the quality of the video unlike youtube.
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